More than seventeen years ago, Quebec-born professional stringer Serge Thibodeau, an advanced tennis player, had a revelation. While stringing one of his own racquets for optimal play he realized that it was making no sense from a mathematical standing point that all strings on a racquet be set at equal tensions. That day, he set his mind on a goal and became an inventor overnight!
Being an electronic technician of trade, he used his knowledge in physics and mathematics to guide his search for the perfect metrics to get optimal performance and comfort using each and every string of any and all racquet models and string types, in order for every tennis player to play better, longer. Easier said than done!
His mission? Allow all players to play better, longer while using a racquet strung to its full potential. Some 12 years later, an advanced and tested algorithm became reality. A new technology was born. It would give all racquets from the tennis planet a tool to optimize performance for all chosen strings and tensions.
The final result is a unique and sophisticated software of stringing metrics that precisely and scientifically calculates personalized racquet stringing tensions hence offering a surprising, unparalleled combination of power and comfort.
Mission accomplished!
The unique Sergetti stringing process leads to racquets with the largest sweet spots size reachable, delivering optimal power and comfort at the same time to players. Players now feel the ball like never before while improving control for all strokes.
On the professional circuit, Frédéric Niemeyer from Canada, former #1 National player and ranked #134 in the World was the first professional player to adopt this new technology. From Great-Britain, Marcus Willis followed. With racquets strung the Sergetti way, he became the lead of his own Wimbledon 2016 Cinderella story, when he entered the pre-qualifying tournament at rank #772. After 3 wins in the pre-qualifying tournament, he went on to win 3 qualifying rounds to qualify for Wimbledon’s main draw. After winning against the #54 ATP ranked opponent, he moved on to the second round where he faced Roger Federer (3rd) on home turf.
To convey the player-and-stringer-friendliness of the product, the quality of the results as well as the pristine advantages of choosing the Sergetti stringing solution, business partners called upon branding specialists and e-commerce developers Altitudes Stratégies to create a new look, new signature and new platform for users to become adepts of the affordable and universal personalized solution.
“We wanted our image to convey notoriety, quality and custom-to-user approach to our high-end software sports utility enhancement service,” says Founder and President Serge Thibodeau, speaking in his name.
With a name that conveys quality and prestige, Sergetti now has a new transactional Website, a fresh and suitable image and a tri-force of partners ready to revolutionize the tennis world!
